Direct mail company uses catnip-infused paper for cat litter ads - works brilliantly

That's one way to notice that direct mail!

Direct mail company used catnip-infused paper for cat litter ads

"Most direct mail never gets looked at. To increase the odds for a kitty litter retailer, we did something that would get cats' attention first. Cats went nutso for it... and so did their owners!," Bulk Cat Litter Warehouse shared on YouTube.

Watch the full video below!

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